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I tried the new CPC bidding model in Placement Targeting and found it to be just as expensive as the CPM model. The Content Network still offers a far better reach with more sites to show your ads that are not available via Placement Targeting.

A new PPC ROI solution called ContentCleanser Beta is now available from http://www.contreo.com. It will automatically identify contextually irrelevant websites and MFA (made-for-adsense) sites found in Google's Placement Performance Report, saving advertisers hours from checking each one manually . More importantly, it has shown to lower one’s cost per lead on Google’s Content Network once all these low quality, irrelevant sites are excluded.


Thanks for your comment and I will check out ContentCleanser. It might help with my Whack A Mole problem.


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  • Eric Is AdWords Qualified