Google's AdWords Editor is a must have tool for anyone that is serious about running a Google search campaign. You can setup campaigns, optimize (using data through yesterday), create text ads, set budget and targeting, and best of all: copy and paste between campaigns and accounts. The copy and paste is really, really a time saver. You can copy everything including text ads, keywords, and banner ads. The only things I don't user AdWords editor for is building out keywords, looking at "today's" data, uploading display ads, and video ads.
What you say? No video ads? Isn't that what Google wants us to use and promotes? Yes. You can't use AdWords Editor for anything to do with your video ads and that's what annoys me. The video ad units in Google are a great tool for any advertiser including the small ones. You load up your commercials or ad units, create a front panel ("click here to watch video"), and you only get charged when the video is clicked through to another landing page or website, not for someone watching the video.
You'd think that Google would want to make it easier on using video, but sadly it doesn't yet. I spoke with my Google Account Team and from what they were told, changing AdWords Editor to accommodate video units isn't on the near term horizon. So where does that leave us? Hand loading video units into individual ad groups which takes FOREVER. One of my co-workers, Jackie, told me it took her 3 hours to load up a new video unit into just a few ad groups in one of our accounts. And then, I couldn't use the AdWords Editor to set rotations of video and display ads because the video ads aren't even downloaded. Right now using video takes a longgggg time in Google.
I'm worried that Google doesn't see long term value with their video product. I can't find any other reason why they wouldn't make it easier for video advertisers. I'm sure that if there were enough advertisers using their video product there would be more demand for updates to AdWords Editor, but sadly maybe I'm the only one that cares for it. Perhaps this is the start of a grassroots effort to get Google to update AdWords Editor to include video; my luck I'll still be the only one complaining....
PardonMyFrench,
Eric
Now I can't go into specifics into the McCain search campaign, but allow me to enlighten you search novices especially the ones in the political industry. If you really want a detailed explanation see this post I wrote called My Tips for Setting You Google Ad Prices. Basically your maximum bid price is NOT the most important factor in your paid click price; it is relevancy and quality score. If your ad and landing page are very relevant to the words you are buying and you make brilliant ads, you are rewarded...
Posted by: Get PPC Classroom Free | February 28, 2009 at 05:58 AM