Back in January 08 I wrote a post called SendTec and MediaPost Clueless on Presidential Search in which I proved how utterly clueless these two were in their analysis on how the then Presidential Candidates were using search. Imagine my surprise when in my email box this morning I saw a headline from MediaPost called Candidates Flip Flop (Search Strategies). So, I'm thinking when I saw the posts hmmmm, I guess people are seeing more aggressive paid search from Obama which I expect. But, no. These two (SendTec and MediaPost) screwed up again. Here's what these two non-searching geniuses wrote
"Search marketing firm SendTec found the Obama campaign capitalized on
the Mississippi showdown with McCain by bidding on debate and
issue-related keywords including "debate winner," "presidential
debate," and "economic crisis." And ads and landing pages were designed
to direct viewers to watch the debate. McCain, by contrast, didn't try to build a similar search campaign
around the debate." Gee whiz that's funny. SendTec found Obama paid search around the debate but didn't find any around McCain. Hmmm I wonder what we spent all that money on? I wonder what I was doing late into Friday night and early Saturday morning? SERIOUSLY SENDTEC. DID YOU REALLY THINK WE WOULDN'T HAVE PAID SEARCH ADS AROUND THE DEBATE? PERHAPS YOUR DATA IS WRONG AGAIN! PERHAPS YOU DON'T KNOW WHERE TO SEARCH? PERHAPS YOU ACTUALLY NEED TO LEARN TO USE GOOGLE? Oh, then SendTec followed up on this one too "Besides "economic crisis," neither bid on terms related to key issues including Iraq/Iran, war, bailout plan or Wall Street." Wow, SendTec thanks for the "analysis". Why don't you try a new line of work. As for MediaPost, well perhaps you should try digging in a little deeper before you are so quick to put out a story so you can have an article with Obama's picture in it. On the same day this "story" came out in MediaPost a much more thorough and accurate picture of the current state of Presidential Search came out in AdAge. The article called McCain Winning Search-Ad Race by Abbey Klasssen uses well researched examples and several sources of data to measure the impacts of search on the Presidential race. It even included a few painful comments towards the bottom, but as a whole a balanced article; even if my quotes didn't make it in the end. SendTec really should just try a new line of work or at least check in with Google or better yet try Googling a little more before publishing such wrong conclusions. PardonMyFrench, Eric
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