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How can you market in the digital age when an aging fan base doesn't (know how to) use the new technology?

Arcade Fire can get a million downloads before their album is released because 1) there is mass appeal with the content e.g. it's good & 2) the people consuming the content have and use the tools to distribute it. Bruce's has neither. Successful marketing of music today requires both.

My wish is that he focus on the content however I have resigned myself to the fact that Bruce was a brilliant and unequaled artist from 73-83 and though there have been moments of brilliance since, his work the past 25 years has been surpassed by numerous artists including the two artists he's most associated with, Neil Young and Bob Dylan.

Still waiting for the next great Bruce record...


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