I read this article in this morning's Globe and Mail while in Toronto called Best Job in the World and after reading it, I have to agree 100%. Besides that it is the best job in the world right now, it makes a ton of sense for Australia. Here's the deal...
- You live on a tropical island in Australia for 6 months
- You get $150K in Australia moolah which is about $98K
- Hamilton Island is supposedly for the rich and famous
- Free airfare
- Free home with a pool
- Electronic gadgets
And all you need to do is blog about it. Blog about the island. Blog about what you do. Blog about food. Etc..Personally, I'd go for it but I have two little kids, but if you can blog, and love the tropics - THIS IS YOUR DREAM JOB. All you have to do is beat out about 200K+ applicants and get through on the website that is still crashed.
This ad campaign is brilliant. It is delivering huge earned media for the promotion and Australian tourism. Plus once they select the blogger that person will be generating content and undoubtedly will have a huge following when they make post #1. That makes it an awesome online advertising play.
Brilliant job. Brilliant for online advertising, Brilliant for earned media. Well done.
PardonMyFrench,
Eric
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